Very useful information on universities can be found on school’s published “common data set”. To find it, just Google the university’s name with the phrase “common data set”.
I like to look at sections C. FIRST-TIME, FIRST-YEAR (FRESHMAN) ADMISSION and D. TRANSFER ADMISSION.
On D, I look at the number of transfer students they admit. If they admit lots of transfer students, they may be doing so in order to increase revenues without having to report the SAT scores of these students, thus making their average undergrad look better.
Section C1 tells you how many freshmen apply, how many are admitted, and, of those, how many enroll. Sections C9-11 tell you the SAT and ACT distributions of the Freshmen who actually enroll.
If a school doesn’t make its common data set publicly accessible, I would be very careful about that school. Maybe, their marketing people are worried that that information would be too damaging to make public.
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